Operational Cost Control
(wholesale, retail and administrative)

Ken Gunn is a 20-year plus veteran of the petroleum industry and specializes in assessing a marketer's cost effective use of three assets: people, time and technology. Diligent management of all three assets in day-to-day business is becoming more and more important in the new marketplace of hypermarkets, super jobbers, industry consolidation, increasing customer expectations, shrinking margins and technology advances. Technology by itself or adding more people as business grows is not the answer. A blend of technology and people provides the flexibility to adapt to a changing marketplace. Ken takes a team approach to modify behavior as the best software and hardware are worthless unless the people involved want to use it, not have to use it. Caliber Consulting is a Strategic Business Alliance Partner with the Society of Independent Gasoline Marketers of America (SIGMA).

Web: www.sigma.org/strategic-partners/index.html

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