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What’s with the orange button?

If you’re wondering what the orange little means, don't worry - most people don't know either (yet). XML (Extensible Markup Language) is a programming language used to “describe data.” The orange button is meant to inform the reader that it serves as a link to a page containing XML.

In this case it’s being used to describe information intended to be read by an RSS reader. RSS is a scripting language that conforms to XML standards. There appears to be no universal definition for the acronym, but the three most common ones are “Really Simple Syndication,” “Rich Site Summary,” and “RDF Site Summary.” RDF stands for Resource Description Framework. If you clicked on the button and saw a bunch of code jargon and some text, what you saw was the code behind an RSS feed.

What’s the purpose of this code?


This is what our RSS Feed looks like if you're using Pluck as your RSS reader.
The code you saw was not created with the intention of being seen as it is, but rather to display items (in this case, select Feature Articles and News Stories from NPNweb.com) to anyone with an RSS reader in a fashion similar to the way we display news items on our News Stories page. The RSS reader reads the tags and information they contain and translates it all into viewable content for the viewer, who can view the content by either visiting the page that would have otherwise displayed the information in its bare-bones XML tags, or by visiting the page and saving it to his/her RSS reader. Once the page is saved to the reader, the viewer can simply look at his/her reader and view any updates without actually having to visit the site.

Slowly but surely more and more sites are starting to use this feature. Since the typical viewer doesn't know what an RSS reader is (let alone has one installed), these feeds have mostly been limited to large news or portal sites with more internet savvy viewers.

Resource Links:

XML
RSS
RDF



RSS Reader download sites

PC Software
http://www.bradsoft.com/feeddemon/index.asp
http://www.wilsonweb.com/afd/newsgator.htm
http://www.feedreader.com/
http://www.sharpreader.net/

Mac Software
http://ranchero.com/netnewswire/






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Senator introduces bill that would require temperature compensation
U.S. Senator Claire McCaskill (D-Mo.) on Aug. 3 introduced the F.A.I.R. (Future Accountability In Retail) Fuel Act that would require the installation of automatic temperature compensating equipment in all retail gas station pumps within six years to adjust the price of gas as it expands due to warmer temperatures.


NPN/SIGMA Education Alliance

New for 2005 is NPN’s alliance with the Society of Gasoline Marketers of America (SIGMA) to deliver educational offerings to petroleum and convenience marketers. A primary goal of the new alliance is to provide the highest quality educational

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